Mother’s Day is the busiest day of the year for restaurants. In 2011, an estimated 75 million people dined away from home on that sacred Sunday. (If in doubt of these statistics, click here.) While moms were enjoying a meal they did not have to cook, they were also presented with the ever popular Mother’s Day card. Approximately 670 million dollars is spent each year on Mother’s Day cards (Thinking, “That can’t be right!”? Click here.)
Yet, what about good old dad? I was recently contacted by a reader who wanted to know my thoughts on why there is such a measly selection for Father’s Day cards and a plethora of Mother’s Day cards. An Internet search on Father’s Day statistics resulted in very little information, other than the fact that most people eat barbecue on Father’s Day (which I assume dad grills).
My reader was on to something. Why is Father’s Day not as celebrated as Mother’s Day?
There are several explanations for why Mother’s Day is seemingly more important than Father’s Day:
Mama’s Boys: Typically Italian, these men never really cut the cord with their moms. Some mama’s boys remain living with their mom and never marry. Others do marry, but continue to keep Mama Mia their main lady. While perhaps emotionally stunted, Mama’s Boys aren’t dumb, so they know to buy their favorite lady a card and take her out for dinner on Mother’s Day. Mama’s Boys also tend to find their father a nuisance – even a potential competitor for their mama’s attention. Therefore, Father’s Day isn’t something high on the Mama’s Boys list.
If Mama Ain’t Happy, Ain’t Nobody Happy: Need I say more? There isn’t a saying, “If daddy ain’t happy, ain’t nobody happy.” We seem to be able to deal with dad’s grumpiness, but not mom’s. Not honoring mom on Mother’s Day is the mistake of all mistakes, and we pay severely. Hallmark knows this.
Greeting Card Writers are Mostly Female: And irate ones, at that. The card company employees use Father’s Day as a time to blow off some steam. Husband forgot to take out the garbage again? Or spent a tad too much playing poker with the guys? The greeting cards would read: “Father – You Taught Me Everything I Needed To Know. Too Bad My Husband Isn’t As Wonderful As You” or “Dad – You Are So Smart. I Should Have Listened To You And Never Married Him.” Obviously, these cards never make it to the shelves, resulting in a paltry Father’s Day card selection.
Women Live Longer Than Men: Can’t give a deceased dad a card, can you?
Single Parent Homes: According to the 2010 census, there were 11.7 million single parent homes. 9.9 of them were custodial moms (meaning – the mom lived home and the father did not) while only 1.8 million were custodial dads. This means 85% of homes were headed by single moms, and only 15% by dads. These are just raw numbers of course. A mother living with her children instead of the father does not imply the father is an absent one. It does imply, however, that the kids see mom more and they are aware of this when Mother’s Day rolls around. (Remember: when mama ain’t happy, ain’t nobody happy.)
Statistically speaking, it seems that gnawing on barbecue while giving dad a cheesy card is how Father’s Day will be celebrated tomorrow. Since Hallmark isn’t taking advantage of this holiday, it’s up to us to do so.